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The theatre "evening with" shows are great, and I imagine playing festivals makes a whole lotta good economic sense. I also wonder whether playing more secondary markets might not fill up the seats. I know they've done a little bit more of that in the past couple of years, at least compared to the late-90s and early-00s. But remember the early and mid-90s, when they'd play places like Maconga and do mini-tours of college towns? I bet that'd make them some "jack" playing towns they haven't played in years.
And regarding sheds, and I'm no economics expert or anything, but I always wondered if it wouldn't make more sense to sell out the lawn with $15 tickets versus playing to a half-house at $30 tickets. Might be a wash on the gate, but the more butts in the seats the more merchandise is sold and the more concessions are sold. And I certainly don't want to appear to be b!tching, b/c I'm quite cognizant and grateful that the ABB looks after their fans with reasonable ticket prices and even doing things like negotiating free parking at some venues that usually charge for parking. I'm just talking about basic market-place principles (price floating with supply and demand). If you're playing to a half-empty lawn, wouldn't it make a bit more sense to cut prices to increase sales and then at least make some money on merchandise, etc.? Plus, I gotta imagine the band has more fun playing to a sellout than a half-empty venue.
Some marketing wouldn't be a bad idea either. Like print ads and some radio spots for starters. Other than those of us hanging around here, I don't know how anyone in the Atlanta area would even know the Allman Bros. are coming to town next month.