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DeeZee,
The local Community Boards are responsible for street renamings. They would have to have a whole bunch of local residents signatures to even think of doing that. Here is their web page link. Contact them if you are serious about doing this. It never hurts to try, all they can say is yes or no to you. Cut and paste it into your browser.
http://www.cb7.org/
Good luck, let me know if you need any local help in picking up forms to start the process.
Be safe,
John