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Author: Subject: Butch Trucks on Moogis

Universal Peach





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  posted on 12/13/2006 at 11:06 AM
Here's some comments from Butch Trucks on Moogis

quote:
I had an idea, years ago, to put together a record company that would treat artists fairly. I worked for three years raising the funds to get Flying Frog Records going just at about the time the record business fell apart. What struck me at that time was that the record business, as we had known it, was a dead-end but the demand for music is not going away. What we are going though is a paradigm shift. The trick is to figure out what the new paradigm is going to be. I believe that's it's a no-brainer that it's going to happen on the internet. I came up with the Moogis concept about four years ago. That was too soon. The band width wasn't available yet. Now it is in most places. We are still early in this shift but I am convinced that the time to start is now. I came up with the idea of a high def web cast for the Beacon run and ran it by my partners. There was a bit of reluctance so I suggested that I would do it as a springboard for Moogis. Everyone liked the idea so here we are. What we will do is present a high def multi-camera stereo web cast of every Beacon show. We WILL NOT do what we did when we made the Beacon DVD. The cameras will all be as unobtrusive as possible. At least two of them will be on wires in front of the balcony run by remote control. The stage will be full of family and friends as usual. What I'm getting at is this is going to be a web cast of the Beacon experience. It will not be a camera crew turning the Beacon into a studio (that is what happened when we made that DVD. We got a great DVD but it wasn't the Beacon experience. The guys in the sound truck were wondering if there was an audience). In other words we will do everything we can to become a part of the audience and not get in the way. It is my very strong opinion, and I have been putting my blood, sweat, tears and money where my mouth is for a while now, that the future of entertainment is the internet. Within a year or so you will be able to connect your 50" high def television to the internet and chose just about anything that you want. I believe as I said earlier that now is the time. We, as a band have always tried to stay on the cutting edge of new technology. HTW (thanks to Rowland) was one of, if not the very first, fan site on the net. We have been involved in it from the start. We did the first instant live concert. Now we are going to try and be the first to offer everyone the opportunity to watch these shows live (and yes you will be able to watch them after they are over at any time. They will become a part of Moogis' streaming archives). Whether or not the shows are made into DVDs is strictly up the the ABB. Moogis will be the webcast provider and will stream all of its shows. The band will own all of the content. This is exactly the reverse of what the old model was. In the past the bands paid for everything and the record companies owned everything. We will pay for everything and the band will own it. How they decide to use what they own is entirely up to them, starting with the ABB this March. I think the time is right. Whether I'm right or not is up to you. You will be able to watch these web casts on your full screen and it will be high definition if you have any type of broad band at all. Of course you will need some minimum computer specs, but I would expect that most of you do. We are offering a one year subscription to Moogis along with the Beacon subscription. It's our way of saying thanks as well as a way to build a base in Moogis even before we go live. I won't go into full detail about what Moogis will be but a brief summery is: we are going to wire six of the major "jam band" clubs around the country with 5 camera high def video and 24 channel digital audio. We will also have a mobile truck to catch some of the bigger bands that don't play these clubs. You will be able to watch a live show every night of the year. Once the show is aired it will loop for the next 24 hours (which we will also do at the Beacon) so that people in all time zones can watch at a decent hour. All shows will then go into our archives and any of these concerts can be viewed by any subscriber at any time. We will also build a massive library of documentaries and videos of 100's of the best bands currently touring. There will be a guest book, forums and message boards as well and we are still working on some new twists. Basically what we want to do with Moogis is build a music community that will give subscribers (we're thinking $9.95 per month) a community that is so full of live and taped music that you couldn't possilby see it all. What I am excited about is the platform that this gives the bands. When the ABB started in 1969 FM radio was brand new. Without FM getting us national exposure I doubt if we would have made it out of the South. Radio is not an option for all of the good new bands out there that are trying to do what we did. In fact they really have no national exposure points. That's what I want to do with Moogis. I want to create a community of musicians and fans that can not only see there favorite band/bands but be exposed to new bands and sounds. I want Moogis to be the FM of the future. Too many good musicians are selling used cars because they just got fed up with the grind of one small club after another without being able to make a living. I believe that Moogis can give many of these artists the exposure they need to be able to have a career doing what they love. The Beacon is our "Beta Test". If it is successful then Moogis will be on-line within six months. Then by March of 2008 a lot of you will be watching that Beacon run on you 60" High def TV. It's coming. Of that there is no doubt. I want to be a part of getting it started. Y’all with me?


 
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Universal Peach



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  posted on 12/13/2006 at 11:09 AM
First question. What are the technical requirements (Broadband width, ect) to receive Moogis?
 
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Zen Peach



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  posted on 12/13/2006 at 11:26 AM
Any top secret Duane era shows gonna be broadcast on Moogis ?

 

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  posted on 12/13/2006 at 11:39 AM
Paragraphs,Butch,paragraphs.

Interesting ideas.The biggest thing that caught my eye was March,Beacon,and 2008 all in the same sentence.

 

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  posted on 12/13/2006 at 12:59 PM
In all fairness, the "Butch-o-gram" was paragraphed > something was probably dropped during the cut and paste.

I'd like to hear what five clubs they're talking about hooking up for Moogis, and I'd also like to see some way to check it out without dropping a hundred bucks. Why not 10-15 bucks for a single Beacon show, and then if you like it, you purchase as many as you like, or choose a subscription?

 

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  posted on 12/13/2006 at 01:16 PM
I am In. I have wasted $100.00 on a lot less. Not saying this is a waste. My main concern was being able to watch it when I wanted to. It is the future.

 

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Universal Peach



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  posted on 12/13/2006 at 01:23 PM
Good question about individual shows Droog.

My guess is that for doing the full run and subscription deal is that it would be to costly and time consuming to connect people to Moogis on just a "individual night" bases. Also, by using the full run and subscription deal, then Moogis and the ABB can better gauge genuine interest in Moogis, and raising a fair amount of capital to help get Moogis off the ground.

In reading Butch's comments I was wondering why Moogis (at least initially) isn't hooking up with some cable providers to prove these shows. I think for a lot (indeed for the vast majority) around here that would be a lot more convenient and an easier sell. I for one, wouldn't mind paying $9.95 a month for a MOOGIS channel if I could get it on cable or satellite dish.

I certainly wish Butch and his partners the greatest success in MOOGIS, but for the time being I'm going to have to take a "wait and see" attitude.

 
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World Class Peach



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  posted on 12/13/2006 at 01:30 PM
Fred, My thinking is that the subscription is to ensure that there is enough capital to get it started. The bigger the risk for investors the higher the expectatins become & possibly spiral out of control.

I would imagine that trying to become a television network isn't as easy as Public Television, which is publicly owned. The more employees you have to keep something going, the more overhead you incur, & the more money you need.

 

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  posted on 12/13/2006 at 01:31 PM
I'd be more in favor of high quality audio recordings being released than video but that's only me.

 

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  posted on 12/13/2006 at 01:31 PM
BTV....?

 

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  posted on 12/13/2006 at 01:46 PM
Streaming is the future of the business. I support it completely.

You are very inspirational Butch.

 

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  posted on 12/13/2006 at 02:27 PM
And a pretty good drummer as well.
 

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  posted on 12/13/2006 at 02:32 PM
Hey there sweet family,

Please remember that positive votes on the survey will make this happen. We need everyone to spread the word and get folks to vote, vote, vote.

Thanks much in advance for your help!

Take care and know that you are loved,

Lana

 

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Universal Peach



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  posted on 12/13/2006 at 03:32 PM
Already voted, just talking
 
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Peach Bud



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  posted on 12/13/2006 at 07:40 PM
How do I invest in the furte of this venture? Sounds really progressive and doable!
 

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  posted on 12/13/2006 at 08:22 PM
quote:
How do I invest in the furte of this venture? Sounds really progressive and doable!


Easy

1. vote
2. subscribe

nothing could be easier

 

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  posted on 12/13/2006 at 08:51 PM
Put my vote in just now for a yes....This is great for people out in the "sticks"
I have to travel at least 2 hrs....or more to see anyone....
I'm on dial up.......I really live in the "sticks" ...LOL
But in the future....

So, Thanks Butch for the hard work & to Vaylor for the tech info

 

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  posted on 12/14/2006 at 07:46 AM
The whole concept sounds great to me,i aint no computer buff, but if my system is compatible to this MOOGIS turn out i'll certainly give it a go.Obviously there are alot of wrinkles to iron out,so till then i'll keep my eyes & ears peeled .
 

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  posted on 12/14/2006 at 01:52 PM
Count me in & sign me up to spread the gospel of MOOGIS!!

 

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  posted on 1/7/2007 at 02:07 AM
Can I get an amen on the gospel?
 
 


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