Thread: Plan To Combat Online Ticket Scalping

jszfunk - 2/13/2020 at 01:45 PM o-combat-online-ticket-scalping/

RAGE AGAINST THE MACHINE has announced a plan to combat online ticket scalping for its upcoming reunion tour.

Even though tickets for the 40-date "Public Service Announcement" trek don't officially go on sale until Thursday, February 13, you can already buy tickets for most shows on StubHub and for festival dates on Ticketmaster. Unsurprisingly, those tickets are already quite expensive. For example, tickets to the April 28 Tacoma show were listed at $287 each before fees. After service fees and taxes, two tickets to the Oakland, California show on StubHub came out to $783.95, or $391.98 each.

Earlier today (Wednesday, February 12), the following statement was posted on RAGE AGAINST THE MACHINE's official web site:

"Since the announcement of our tour, scalpers and broker sites have been listing fake tickets for RATM. We want to do everything we can to protect our fans from predatory scalping and, at the same time, raise a substantial amount of money for charities and activist organizations we support in each city. At many concerts, up to 50% of the seating is scooped up by scalpers and then resold to fans at much higher fees.

"We are doing everything we can to protect 90% of the RATM tickets from scalpers and then WE are holding in reserve 10% of the seating (random seats throughout each venue) to sell at a higher ticket price (but low enough to undercut the scalpers) We will donate 100% OF THE MONEY over the base ticket price to charities and activist organizations IN EACH CITY.

"We are confident this will help many more fans get tickets at face value and put a big dent in the aftermarket gouging. WE HATE SCALPING AS MUCH AS YOU DO and will continue to try to find ways to combat it. Additionally, we are donating all profits from our first three shows to immigrantsí rights organizations and will be supporting multiple charities and activist organizations throughout the tour."

The reunited quartet of singer Zack De La Rocha, guitarist Tom Morello, drummer Brad Wilk and bassist Tim Commerford will start in March at several cities along or near the Mexican border, before headlining the 2020 installment of Coachella in Indio, California.

The rest of the spring and fall will see the group playing a number of arena shows and festivals, including Boston Calling, Firefly Music Festival and Ottawa Bluesfest. The band will then head to Europe in late summer for a string of major festival shows.

RAGE AGAINST THE MACHINE last played together in 2011 at L.A. Rising and has resisted calls for a reunion, with De La Rocha previously believed to be the lone holdout. Morello, Commerford and Wilk have since teamed up with PUBLIC ENEMY's Chuck D. and CYPRESS HILL's B-Real in the similarly styled PROPHETS OF RAGE.

RAGE AGAINST THE MACHINE recorded three original studio albums and one set of covers before breaking up in 2000. The group reformed in 2007 but only played sporadic gigs and never a full tour.

Fujirich - 2/13/2020 at 02:52 PM

Mark Knopfler has the best defense against this problem, something he's been doing for at least the last 10-12 years.

When his tickets go on sale, if you're registered on his site, you get pre-sale purchases access at a specified day and time. But you buy from his site only. The deal is that you won't be given specific seat numbers, but they will be first-come, first-served, and located in the center section, starting from row 1, and moving back from there. Following your purchase, no tickets are sent out. You get an email in a week or two with your seating info, and instructions about how to pick up your tickets the day of the show (will-call).

So it becomes a timing issue. Get on his site right when the sale begins, and you'll get great seats. For his last 5-6 tours, I've sat 1st or 2nd row every time, and paid face value. Its a little more work for his organization, and you have to go to will-call for your tickets prior to the show, but it has given me the ability to have great seats every time and never have to deal with the secondary market. I saw him in the Garden with Bonnie Raitt a few months ago and was 2nd row center. It was awesome!

amyjared - 2/13/2020 at 09:08 PM

I'm always glad when bands try to stop the scalping. Sounds like Knofler has a nice idea, but what if you're sick and can't go to the show? Can you still sell them to a friend for cost? The Dead used to do mail order through their own organization and there were some pretty specific instructions involving business cards and 2 envelopes the same size and money orders. Kept the scalping down. Well, that and the fact that deadheads seemed to have an ethos to only buy and sell tickets for cost. I'm still that way, I won't pay over cost and rather miss a band than pay the secondary market or scalpers, because people who DO pay the exorbitant prices are the ones to blame. And if I end up with an extra, it always is sold at cost. The only right thing to do, imho.

I'm quite excited to see Rage again. They are a great band and they're coming to Portland!!

stormyrider - 2/13/2020 at 09:32 PM

Springsteen used to do something similiar, not sure if he still does.

I went to the E St Band Reunion show in the 90s. TM screwed up our purchase - my wife called to complain, they believed her, and we got tix for the 3rd row. We had to arrive at the venue about 1-2 hours before the show, show ID, and were ushered directly in. There was no possible way to scalp the tix. It was the same deal for about the 1st 10 or 15 rows.
Except the 1st row - there were no tix sold for it. Staff walked up to the boonies, grabbed random people, brought them down and sat them in row 1 (I know someone it happened to at a different show)

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