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Author: Subject: Attn: Important Information For All Jack Daniel's Drinkers

Maximum Peach





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  posted on 6/27/2005 at 12:11 PM
A friend of mine e mailed this to me and I thought there might be some folks here who would like to read it :

***********************************************************************

SACRILEGE AND BLASPHEMY!



A Legacy Betrayed
Jack Danielís Old No. 7 is a simple reminder that some things just never change. And shouldnít. This is the old-time whiskey made as our fathers made it. Remaining true to Jack Danielís original recipe and charcoal-mellowed character means folks today enjoy the same sipping whiskey awarded seven international gold medals.
So says Jack's Daniel's web site. Rather inspiring, isn't it? Such noble sentiments should warm the cockles of the most cynical drunkard's heart.

Unfortunately, not a word of it is true. For the second time since the Brown-Forman Corporation acquired the distillery in 1956, they have lowered the proof of Jack Daniel's Black Label Tennessee Whiskey. Fifteen years ago they dropped its original 90 proof to 86, and very recently, and might I say with zero fanfare, they degraded it to 80 proof.

Alert drunkard Chris Sharp brought this unfathomable blasphemy to my attention and I feel it my sworn duty to bring it to yours.

"I was outraged," says Sharp, a once avid Jack drinker. "They continue to claim in their ads that they stick to tradition. Tradition, my ass. If they think that people will take this sitting down they are sadly mistaken."

You're probably wondering why they would do such a thing. Why would they tamper with the 138-year-old recipe their entire reputation is built upon? A formula as storied and mythic as the man who created it? The Brown-Forman Corporation wouldn't return my calls, but they did deign to respond to Mr. Sharp's seething emails.

The main reason we lowered the proof is because weíve noticed in recent years folks tend to prefer lower-proof products, and this includes most of our friends who enjoy our Tennessee Whiskey. This has not hurt sales of Jack Danielís.

There you have it. You see, this historic liquor, this icon for drinkers the world over is now merely a "product" at the mercy of a cynical corporation's most recent marketing survey. It's akin to turning the Gettysburg Battlefield into an amusement park because, by Mammon, a survey says that's what some anonymous "folks" want. They crunched their numbers then promptly sold out the legacy Jack Daniel and his descendents spent their lifetimes building.

Well, I have a news flash for the smug whiz kids in the marketing department at the Brown-Forman Corporation. There are one helluva lot of people who prefer Mr. Daniel's original 90 proof recipe, the very recipe they lie about "remaining true" to. Furthermore, the reason their treason hasn't hurt their bottom line is because no one knew about it. If they truly believed it was what the "folks" wanted, why didn't they tell anyone? After a very thorough search, I turned up not a single mention of their decision in the media. Until now.

The gallant Mr. Sharp has started an online petition and boycott designed to right this grievous wrong. I urge you to visit

www.petitiononline.com/JD002/

and make your voice heard.

Brown-Forman is, of course, a private corporation and they can do whatever the hell they want with their "product." They can lower the proof to zero and call it lemonade if they like. But that doesn't mean we have to drink it.

Which is why the MDM staff has unanimously sworn off Jack until Brown-Forman honors the legacy of the man whose name is on the bottle. For the love of Jack, I hope you'll join us.

Update: The response has been tremendous. In a few short weeks the petition has gathered over 7000 signatures, their treachery has been thoroughly exposed in the mainstream press, and Brown-Forman is strictly on the defensive.

However, because B-F is much more interested in profits then honoring a true American tradition, it's going to take a lot more heat to make them restore Jack's legacy.

With this in mind, please take a moment to email Phil Lynch (VP of Corporate Communications and Public Relations at Brown-Forman) and let him know how you feel.

phil_lynch@b-f.com

Frank Kelly Rich


[Edited on 6/27/2005 by les_paul_sunburst]

 

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Peach Extraordinaire



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  posted on 6/27/2005 at 01:26 PM
This is pretty funny, I mean, I'm outraged.


Where's that petition?

 

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  posted on 6/27/2005 at 01:42 PM
After the first shot, I wouldn't be able to tell the difference.
 

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  posted on 6/27/2005 at 02:02 PM
Sippin' whiskey. Not shooting.
 

A Peach Supreme



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  posted on 6/27/2005 at 02:48 PM
JD on the rocks is my favorite drink.
Jim Beam on the rocks is alright too.
But that SoCo, ugh I don't get how people can drink that stuff even with lime.

 

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  posted on 6/27/2005 at 02:51 PM
quote:
After the first shot, I wouldn't be able to tell the difference.


Truer words have never been spoken before!!

 

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  posted on 6/27/2005 at 05:28 PM
i work in loretto ky, couple of miles from the historic makers mark distillery and i love that makers man If i got the money that stuff is the best. Jim Beam is my second.

 

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  posted on 6/27/2005 at 08:58 PM
Those of you scrambling for an alternative might try Woodford Reserve, the official bourbon of the Kentucky Derby. Yes, it's as good as that sounds. Nectar, I tells ya!
 
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  posted on 6/27/2005 at 09:24 PM
the reason jack lowered the proof has nothing to do with people wanting lower proof
by going to 80 proof they pay less drink taxes and also they can sell in certain situations where stronger proof is not allowed.
ps. woodford reserve is a great product but is also owned by the brown-forman corp.
also jack 90 proof is available in special commemarative bottles on the market
hope this helps,mike

 

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  posted on 6/27/2005 at 09:24 PM
quote:
After the first shot, I wouldn't be able to tell the difference.


Thats what I was thinking

 

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  posted on 6/27/2005 at 09:28 PM
I prefer Wild Turkey

 

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  posted on 6/27/2005 at 09:54 PM
Chivas Regal THEN Makers Mark.

 

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  posted on 6/27/2005 at 09:55 PM
MMMM Chivas

 

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  posted on 6/27/2005 at 10:49 PM
quote:
Chivas Regal THEN Makers Mark.


That ain't bourbon.

 

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  posted on 6/27/2005 at 10:59 PM
quote:
quote:
Chivas Regal THEN Makers Mark.


That ain't bourbon.


True, but neither is Jack Daniel's as it's not made in Bourbon County, Kentucky.

[Edited on 6/28/2005 by Flavum]

 

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  posted on 6/28/2005 at 12:00 AM

Who Wants Jack Daniels ?

 

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  posted on 6/28/2005 at 12:14 AM
quote:
quote:
quote:
Chivas Regal THEN Makers Mark.


That ain't bourbon.


True, but neither is Jack Daniel's as it's not made in Bourbon County, Tennessee.


I believe that bourbons must come from Kentucky and be made from a sour mash. Which is why JD is a Tennessee sipping whiskey.

 

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  posted on 6/28/2005 at 06:30 AM
I was driving south on 95 into Philly a couple months back when I saw a billboard with a big bottle of Jack on it and a caption that read : " Turning weekends into stories since 1866" I was wondering how many of those stories had happy endings.

 

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  posted on 6/28/2005 at 06:35 AM
I've always been partial to Ancient Ancient Age has my regular every day bourbon, with Jim Beam being a close second. For the really good stuff Woodford Reserve.

[Edited on 6/28/2005 by cleaneduphippy]

 
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Universal Peach



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  posted on 6/28/2005 at 06:51 AM
..........also since I'm a Bowman and live in Virginia, figured I would add this:

Virginia Gentleman Bourbon
Founded in 1935 by Bowman and his two sons, A. Smith Bowman Distillery is the oldest family-owned bourbon distillery in the United States. The company is located near the site where Elijah Craig, the inventor of bourbon whiskey, was born and raised. At that time, what would become the state of Kentucky was actually part of Virginia. Craig would eventually move west to Kentucky, leaving a legacy of bourbon whiskey in the Old Dominion. Several years later, in 1797, President George Washington would profit from a distilling operation at his Mount Vernon Farm. The Bowmans began producing bourbon at the end of Prohibition and the fabled Virginia Gentleman became the region's drink of choice for decades.

The award-winning VG90 Small Batch Bourbon combines a unique copper still and multi-layered filtration system with aging of at least six years in new oak charred barrels.

Won Double Gold and Best American Whiskey at the San Francisco World Spirits Competition, besting some of the biggest names in bourbon, including Knob Creek, Woodford, Wild Turkey, Evan Williams and others.

"Offers exemplary quality and character within the established standards of its category. It is an outstanding product," said Paul Pacult, director of judging and the leading spirits authority in the United States. "I highly recommend seeking it out for a taste." VIRGINIA DISTILLER WINS BEST AMERICAN WHISKEY AWARD RELEASE

Funny story behind this, I met Mrs Bowman (one of Bowman's son wife) a few years back and was invited to her house (my sister in law worked for her as a nurse/caretaker). Anyway, once she found out was that I was a Bowman, we started discussing family history hoping to find a common ancestor (I'm sure there's one someplace), while she made sure that I had a healthy sampling of the family product. Very gracious and humorous woman, she passed on a few years back, but still remember the visit and still trying to figure out how to get adopted into that particular branch of the Bowman family tree.

 
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  posted on 6/28/2005 at 09:12 AM
Okay, I did the math, and by lowering the alcohol content from 86 to 80 proof, one would have to drink 14* shots of JD at 80 proof to consume the same amount of alcohol you used to get from 13 shots at 86 proof.



*This estimate is actually off by roughly 0.2%. The true ratio is 40/43.

Assuming a "shot" is one ounce:

40 oz. x .43 (ABV) = 17.2 oz of alcohol, 43 oz. x .40 (ABV)= 17.2 oz alcohol.

 

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  posted on 6/28/2005 at 09:41 AM
quote:
Virginia Gentleman Bourbon


Fred has taste. I always keep a bottle of that around per tradition.

 

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  posted on 6/28/2005 at 10:17 AM
I'd rather do cocaine.

 

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  posted on 6/28/2005 at 10:26 AM
quote:
Okay, I did the math, and by lowering the alcohol content from 86 to 80 proof, one would have to drink 14* shots of JD at 80 proof to consume the same amount of alcohol you used to get from 13 shots at 86 proof.




My head hurts !!











[Edited on 6/28/2005 by Peachstatedawg]

 

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  posted on 6/28/2005 at 06:00 PM
quote:
Okay, I did the math, and by lowering the alcohol content from 86 to 80 proof, one would have to drink 14* shots of JD at 80 proof to consume the same amount of alcohol you used to get from 13 shots at 86 proof.



*This estimate is actually off by roughly 0.2%. The true ratio is 40/43.

Assuming a "shot" is one ounce:


You have really given this some thought Teee Heee. I guess I will stick with my Crown Royal (yummy)























40 oz. x .43 (ABV) = 17.2 oz of alcohol, 43 oz. x .40 (ABV)= 17.2 oz alcohol.

 
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